Alpha Femme is a “mystery-forward” brand.
Business, as we know it, is usually a logical thing. People generally seek a very clear, logical understanding, which tailors to a very clear business mind.
Although I have an entrepreneurial spirit, I didn’t always have a business mind, but I still had the soul of a business-woman. The traditional business route of going to school and learning “business from a book” just never appealed to me…nor did it work for me.
The way this business came to be was based on providing extraordinary customer experience, world class testimonials, word of mouth, squeaky clean work ethic, and a strong desire to constantly evolve and do better inside my company.
What I realized is that with a business that has such clean intentions and ways of being, the external marketing and the external systems that are often presented were not necessary. They would be in addition to what was built, but not necessary.
There’s a way to build businesses that survive the “impending doom” 5-year mark or 10-year mark, where what it costs to run the business surpasses what is generated by the business.
There is another paradigm in business opening and it’s the one of the “good business”, the “extraordinary business”, that can’t die because… it’s essentially alive.
It isn’t being kept alive artificially by external marketing, or external budgeting. It’s kept alive by the strong heartbeat of the community it brings together, and the ripple effect that pulse has on the world.
Alpha Femme helps women all over the planet create world-class businesses, luxury brands, and reputations that far precede them in any room they ever enter into. We co-create iconic, legendary presences that cannot be ignored, and financial results that even outshine all of that.
What’s amazing about creating a business like that is it takes on a life of its own, and it gives back the opportunity to have a life that’s also in alignment with being a CEO. It’s not just about the title and the money; you get the opportunity to create a life filled with magic!
Alpha Femme is not just about the business…it’s about the business woman. It’s about her experience leading her life as a business woman and not modelling something where you can only ever be ONE thing. It’s about having a relationship that works, a thriving family, a home that feels like home, dreams that can come true, aspirations that can come true and a brand that holds everything that we are.
Alpha Femme is a business brand for business women who are interested in understanding the art of business, rather than the mathematics behind it.
In order to be able to serve a wider range of women we have created a diverse and inclusive range of pricing. From programs for women who are just starting their business but want to be part of a world-class experience, to programs for women who are leading in their industries that are really looking for top-of-the-line coaching. We offer digital courses, evergreen programs, live experiences, a year-long experience, masterminds, and even 1:1 private coaching. Whatever level of commitment, whatever level of dedication, or whatever level of support someone is looking for they will be able to find something that is tailored and suited to their needs within Alpha Femme.
There are sixteen world-class employees within the Alpha Femme brand who’s sole missions are to create a seamless and connected experience for all participants. What sets us apart is the human touch.
Although this is an online brand, Alpha Femme is dedicated to creating a real, live connection through the screen. So when participants write on social media outlets, and communicate through the channels that are most effective for the buyer (be it email, instagram, LinkedIn, etc.) we have people on every platform making sure it’s easy to communicate. For us it needs to feel streamlined and effortless for our audience. It’s almost round-the-clock human customer experience.
One thing that is unique and different about the Alpha Femme brand is that it has trusted in its own power, as a brand, to magnetize the right people. One of the strategies that has been used in the evolution of the brand is mystique. It’s not the typical push to be seen. It’s not the typical pay to be seen, or try to be seen. It’s the “build it and they will come” mentality. This is why it has not been easy, until now, to find out much about Alpha Femme, because the clients that are most aligned for this brand are the ones who are willing to come find out. They don’t need a page with explanations. They feel a connection and they go find out what it’s about.